How to Use PinClicks for Pinterest Keyword Research

Guessing your Pinterest keywords is the slowest way to grow. The faster way is to validate demand before you create anything — and that’s exactly what a keyword tool like PinClicks is for. Here’s how we use it.

Why validate keywords first

If you build pins around terms nobody searches, you get nobody. Validating first means every pin you make is aimed at real, measurable demand. It turns Pinterest from a guessing game into a repeatable system.

Step 1: Start broad, then narrow

Enter a broad seed term related to your niche. You’ll get a list of related keywords with relative volume. Skim for the phrases that match what you actually publish — the goal isn’t the biggest number, it’s the best fit between demand and what you offer.

Step 2: Build keyword sets per topic

Group your chosen terms into small sets — one main keyword plus a handful of closely related ones for each piece of content. Keep the sets tight so each pin and board stays focused on a single intent.

Step 3: Map keywords to content

Now assign each keyword set to a board, a pin, or a blog post. This is where research becomes strategy: every board title, pin description and article is built around terms you’ve confirmed people search.

Step 4: Track and refine

Over a few weeks, watch which pins gain traction. Double down on the keyword themes that work and quietly retire the ones that don’t. The system improves itself the longer you run it.

The payoff

Validated keywords + consistent publishing is the whole game on Pinterest. Do this and you stop hoping pins work — you start knowing which ones will.

If you’d rather have this set up for you, we offer Pinterest keyword strategy and audits built on exactly this approach.