Turn Pinterest into a consistent source of website traffic.
Pinterest strategy, SEO, pin design and ongoing management for bloggers, creators and visual ecommerce brands that want traffic that continues beyond publication day.
Practical Pinterest marketing focused on search visibility, outbound clicks and commercially valuable website traffic.
Pinterest strategies tested on real websites
We do not treat Pinterest as a generic social media platform. Our strategies are informed by hands-on work across content websites, visual search campaigns and Pinterest-led traffic growth.
Search-led Pinterest growth for a lifestyle brand
Reporting period: 8–10 weeks
Pinterest keyword research, SEO optimisation and consistent publishing of new pins, with outbound clicks as the primary KPI rather than impressions.
Primary KPI
33.6K
+151%
Outbound clicks
103.6K
+179%
Engaged audience
18.42K
+22%
Saves
- Engagements
- 165.2K (+542%)
- Impressions
- 4.12M (+215%)
Outbound clicks rose steadily across the period, indicating improved intent matching and compounding search visibility.
What drove it
- Keyword research grounded in Pinterest search behaviour — autocomplete, Pinterest Trends and keyword tools
- Intent-based topic clusters mapped to boards and pin themes
- Board structure, naming and descriptions aligned to search intent
- Keyword-led pin titles, human descriptions and descriptive alt text
- Consistent publishing cadence with variation testing across keyword angles, hooks and formats
- Weekly performance review against outbound clicks and saves, not impressions
Source: Pinterest Analytics for a Lifestyle brand and content publisher — organic Pinterest (anonymised). Changes are period-on-period across the 8–10 weeks engagement.
Every Pinterest account starts from a different position. Results depend on the website, niche, content quality, account history and publishing consistency. Any case-study results shown here represent a specific account and timeframe, not a guarantee of future performance.
Pinterest marketing services, end to end
Everything from Pinterest strategy and SEO through to pin design, publishing and the website changes that turn Pinterest traffic into enquiries and sales.
Pinterest strategy
A plan for what Pinterest should achieve commercially — traffic, product discovery, enquiries or sales.
Pinterest SEO
Profile, board and pin optimisation so the right people find you in Pinterest search.
Keyword research
Keyword research based on Pinterest search demand, competitors and commercial relevance.
Pin design
Pinterest-ready static pins and a branded template system built for outbound clicks, not just saves.
Account & board optimisation
A board structure that reflects how your audience searches and guides them toward your content.
Scheduling & publishing
A consistent publishing rhythm, scheduled and managed so momentum doesn't stall.
Analytics & ongoing management
Performance monitoring and monthly reporting that guides the next round of content and design decisions.
Website & conversion recommendations
A review of where Pinterest traffic lands, so the clicks you earn have somewhere worthwhile to go.
Evergreen content systems
Turn each blog post, product or landing page into a repeatable stream of Pinterest traffic.
Pinterest traffic is only worth as much as the page it lands on. If your site needs work first, see our website design and conversion services — or read our Pinterest SEO guide and Pinterest keyword research walkthrough.
Who Pinterest marketing works best for
Pinterest is particularly effective for businesses with visual, searchable or evergreen content.
Bloggers & online publishers
Turn each published post into evergreen search traffic instead of a single-day spike.
Ecommerce & product brands
Visual products people browse, save and compare before they buy.
Photographers & creative businesses
Portfolio-led businesses whose work is already the reason people click.
Wedding & event businesses
Long planning cycles where people research and shortlist months in advance.
Digital product creators
Templates, courses, printables and downloads that solve a searchable problem.
Home, food, travel & lifestyle brands
The categories Pinterest users actively search, save and plan around.
Pinterest may not be the right fit if…
- Your audience does not use Pinterest to research or plan purchases
- You do not have a suitable website or landing pages
- You expect immediate results from a small number of pins
- You are not able to publish useful, searchable or visual content
If that sounds like your situation we will say so. The Pinterest Growth Audit is the quickest way to find out either way.
Why Pinterest accounts struggle to generate traffic
-
Publishing attractive pins without a keyword strategy
We build a keyword map around how your audience searches on Pinterest.
-
Generating impressions without meaningful outbound clicks
We align pin design, titles and landing pages around stronger search intent and click-through opportunities.
-
Inconsistent publishing and disconnected boards
We create a structured account, board and publishing plan.
-
Sending traffic to pages that do not convert
We review the website journey and recommend improvements to calls to action, landing pages and content.
-
Not knowing what is working
We analyse performance and use the data to guide future content and design decisions.
How our Pinterest marketing process works
- 01
Audit & commercial goals
We review your website, Pinterest account, audience, competitors and the outcomes you want Pinterest to support.
- 02
Keyword & content strategy
We identify commercially relevant search opportunities and map them to your boards, pages, products and content.
- 03
Account & pin development
We optimise the account structure and create pins designed for Pinterest search, discovery and outbound clicks.
- 04
Publishing & optimisation
We schedule content consistently, monitor performance and refine the strategy using real account data.
- 05
Reporting & next actions
You receive clear reporting, practical recommendations and priorities for the next stage of growth.
Start with a Pinterest Growth Audit
Get a practical review of your Pinterest account, website and growth opportunities before committing to ongoing management.
The A$99 audit fee will be credited toward your first month of Pinterest Growth Management when you proceed within seven days of receiving the audit.
What the audit covers
- Pinterest profile and board review
- Website and landing-page review
- Keyword and content opportunities
- Pin-design assessment
- Competitor observations
- Prioritised 90-day action plan
- Recorded video walkthrough
One-off Pinterest setup and content packages
These one-off packages are designed for businesses that need a professional Pinterest foundation, a defined content campaign or assets their internal team can continue publishing.
A pin design is a finished pin graphic. A template is a reusable layout you keep. A board is a curated collection on your profile. A keyword is a mapped search term. Publishing plans tell your team what to post and when.
Pinterest Kickstarter
New accounts needing a professional foundation
Delivery: 7 days from receiving your content and brand assets
A properly structured profile, a keyword-led board set and your first batch of Pinterest-ready pins.
- Pinterest profile and board optimisation
- 5 boards created or restructured
- 50 Pinterest-ready static pin designs
- Branded pin-template system you keep and reuse
- Keyword map: 20 keywords mapped to boards, pins and priority website pages
- Scheduling and publishing plan
- 30-day growth roadmap
Pinterest Growth
Accounts ready to build consistent traffic
Delivery: 14 days from receiving your content and brand assets
A deeper board structure and pin volume, plus a review of where your Pinterest traffic lands.
- Pinterest profile and board optimisation
- 10 boards created or restructured
- 90 Pinterest-ready static pin designs
- Branded pin-template system you keep and reuse
- Keyword map: 40 keywords mapped to boards, pins and priority website pages
- Scheduling and publishing plan
- Website-to-Pinterest conversion review
- 90-day growth roadmap
Pinterest Powerhouse
Established accounts scaling up
Delivery: 30 days from receiving your content and brand assets
Our most complete one-off Pinterest build, including an analytics review of what is already working.
- Pinterest profile and board optimisation
- 15 boards created or restructured
- 150 Pinterest-ready static pin designs
- Branded pin-template system you keep and reuse
- Keyword map: 60 keywords mapped to boards, pins and priority website pages
- Scheduling and publishing plan
- Website-to-Pinterest conversion review
- Pinterest analytics review of existing performance
- Prioritised 90-day growth roadmap
Need something custom or larger? Tell us about your project.
Optional add-ons
- Pinterest Ads setup (+5 days) $595 + GST
- Pinterest analytics & growth report (+2 days) $295 + GST
- Website-to-Pinterest conversion review (+3 days) $445 + GST
All prices are in Australian dollars and exclude GST.
Ongoing Pinterest growth management
For businesses that want Pinterest strategy, content creation, publishing and optimisation managed consistently over time.
- Monthly Pinterest strategy
- Ongoing keyword and competitor research
- Pinterest profile and board optimisation
- Fresh pin creation
- Scheduling and publishing
- Performance monitoring
- Monthly analytics report
- Monthly strategy call
- Website and conversion recommendations
- Priorities for the following month
Pinterest is generally a medium- to long-term traffic channel. A three-month engagement provides enough time to implement the strategy, publish consistently and begin assessing meaningful performance patterns.
Which Pinterest service is right for you?
Pinterest Growth Audit
- Best for
- Deciding what to do next
- Strategy
- Prioritised 90-day action plan
- Keyword research
- Opportunities identified
- Pin creation
- Design assessment only
- Publishing
- Not included
- Account optimisation
- Reviewed and prioritised
- Reporting
- One recorded walkthrough
- Ongoing support
- Not included
- Starting price
- A$99 + GST
One-off Pinterest packages
- Best for
- A defined setup or content project
- Strategy
- Strategy for the package scope
- Keyword research
- Keyword map delivered
- Pin creation
- Fixed quantity per package
- Publishing
- Publishing plan provided
- Account optimisation
- Profile and boards optimised
- Reporting
- Delivery summary
- Ongoing support
- Not included
- Starting price
- From A$595 + GST
Ongoing Growth Management
- Best for
- Consistent long-term growth
- Strategy
- Reviewed and updated monthly
- Keyword research
- Ongoing research and refinement
- Pin creation
- Fresh pins created each month
- Publishing
- Scheduled and published by us
- Account optimisation
- Optimised and maintained
- Reporting
- Monthly report and strategy call
- Ongoing support
- Included
- Starting price
- From A$895 + GST per month
Not sure which service is right for you? Start with the Pinterest Growth Audit and receive a clear recommended next step.
Pinterest marketing FAQs
Is Pinterest suitable for every business?
No. Pinterest works best for businesses whose customers use the platform to search, plan, compare or discover ideas and products. We assess the fit before recommending a service.
How long does Pinterest take to generate traffic?
Pinterest is generally a medium- to long-term channel. Some content can gain traction quickly, while other accounts require several months of consistent publishing and optimisation.
Can you guarantee traffic or sales?
No. Performance depends on the niche, website, offer, account history, content quality and competition. We focus on building a sound strategy and improving performance using real account data.
Do I need an existing Pinterest account?
No. We can optimise an existing account or help establish a suitable business account and board structure.
Do you create and publish the pins?
This depends on the package selected. One-off packages may provide completed assets and a publishing plan, while ongoing management includes continued creation, scheduling and optimisation.
Can you help improve my website as well?
Yes. SFB Media also provides website design and conversion recommendations. We can identify website issues that may reduce the value of Pinterest traffic.
What happens after the Pinterest Growth Audit?
You receive a recorded walkthrough and prioritised 90-day action plan. You can implement it yourself or discuss a suitable one-off or ongoing service with SFB Media.
Are your prices in Australian dollars?
Yes. All prices are shown in Australian dollars and marked + GST where GST applies.
More about how we work on the about page, or browse our Pinterest marketing articles.
Ready to find out what Pinterest could do for your business?
Start with a practical Pinterest Growth Audit or speak with SFB Media about an ongoing strategy tailored to your website, audience and commercial goals.
Not sure which service is right for you? Start with the Pinterest Growth Audit and receive a clear recommended next step.